Dec 12, 2010 | Comment | Filed in: Inspiration

A Glass of Water: How to lower your fuel consumption

http://www.aglassofwater.org/en

I was very impressed by this landing page for a number of reasons.

First, it’s very simple. It takes an idea (“lower your fuel consumption”) and makes it ‘stick’ (“drive as if you had a glass of water on your dashboard”). It even comes with an iPhone App.